Xaxis · Campari · Argentina
Campari enhanced its brand reach during November with a pDOOH campaign
The Italian brand advertised its star product, Campari. The campaign for the bitter, multi-herb and fruit-infused aperitif was displayed on key screens in the Province of Buenos Aires.
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The Italian brand advertised its star product, Campari. The campaign for the bitter, multi-herb and fruit-infused aperitif was displayed on key screens in the Province of Buenos Aires.
The renowned drink is an essential cocktail ingredient, used in classic drinks such as the Negroni, Garibaldi and Americano. Therefore, employing the benefits of contextual advertising focused on nighttime hours and close to bars contributes to the positioning of its product. Using
A brand strategy requires multiple channels to be carried out. It is essential to have a presence in the contexts frequented by the brands' target audiences. In this case, Camparí partnered with Xaxis to launch a campaign that achieved presence in different touch points in the buyer Journey.
As a result, the campaign carried out in spring achieved reach and presence in its target audience.