Sally Hansen shines with its pDOOH campaign with Taggify
- Brand
- Sally Hansen
- Country
- Argentina
- Agency
- Publicis
- Features
- 4
Sally Hansen wanted to promote its new nail care launch in the Argentine market. It partnered with agency Publicis Groupe to meet its goal and used the following advanced tools from Taggify's programmatic platform.
The nail care brand, Sally Hansen, launched its outdoor advertising campaign in indoor and outdoor locations in the Autonomous City of Buenos Aires for three months.
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Outdoor audience targeting: The brand segmented the audience on Taggify's platform so that its ads would be shown only on screens where its target audience was circulating; thus, it used locations in the neighborhoods of Belgrano, Caballito, Recoleta, Abasto, Saavedra, Palermo, Retiro, Balvanera, Villa Crespo and Almagro, impacting at the right time and optimizing spend and improving ROI.
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Day Parting: Taggify's platform made the schedule selection tool available to make the impacts more effective. The brand chose the range of days and hours during which the ads were displayed to better capture passersby's attention.
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Hyper-Localized ads: The campaign's strategic planning included selecting screens near stores where Sally Hansen products are sold, such as pharmacies and perfumeries, which drove purchase decisions.
The pDOOH campaign for Sally Hansen successfully reached 1,795,814 viewers in Buenos Aires, Argentina. This exposure helped solidify the brand's position in the market, showcasing the effectiveness of programmatic outdoor advertising.
Sally Hansen shines with its pDOOH campaign with Taggify
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