Matterkind · Mastercard · Argentina
Mastercard - Copa America DOOH
Messi and Neymar where part of the streets that help de brand to promote its features in copa america context
Partners
Mastercard bet on Digital Out of Home, Outdoor Advertising to promote Copa America in Brazil with their stars: Messi and Neymar.
In this Programmatic Campaign the selected screens were close to Commercial centers and Malls, promoting nearby places to use the card, and also the iconic "Obelisco" to generate awareness. Targeting Men with mid / high incomes in Buenos Aires City. The ads were shown at the right time where these audiences were around the screens.
Brand Awareness
