Mastercard - Copa America DOOH
Promoting Contactless Features with Top Football stars
- Brand
- Mastercard
- Country
- Argentina
- Agency
- Matterkind
- Features
- 2
Messi and Neymar where part of the streets that help de brand to promote its features in copa america context
Agency's strategy was taking advantage of Copa America in one of the most beloved cities for football fans: Buenos Aires.
In this Programmatic Campaign the selected screens were close to Commercial centers and Malls, promoting nearby places to use the card, and also the iconic "Obelisco" to generate awareness. Targeting Men with mid / high incomes in Buenos Aires City. The ads were shown at the right time where these audiences were around the screens.
Brand Awareness
Mastercard - Copa America DOOH
Lay’s launched its programmatic campaign with Taggify
Lay’s, one of the world’s most recognizable snack brands, implemented DOOH programmatic technology to promote its classic potato chips in Buenos Aires.
Unlocking the Power of 3D Creatives Through Programmatic DOOH
To maximize impact, Taggify developed eye-catching 3D creatives that captured the attention of both children and parents, transforming traditional outdoor placements into an immersive brand experience.
LATAM Airlines promoted its flights to the U.S. with Taggify
LATAM Airlines, the largest airline group in Latin America, relied on Taggify’s programmatic capabilities to develop a one-month digital out-of-home programmatic campaign.