Elite announces a pDOOH campaign with Taggify in Argentina
- Brand
- Elite
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Elite faced the challenge of enhancing its market presence in Argentina's competitive hygiene sector by effectively promoting its everyday products. The brand needed a strategy that would deliver significant impact while seamlessly integrating into the urban landscape, avoiding the pitfalls of advertising saturation.
Elite expanded its outdoor advertising footprint by utilizing Taggify's DSP platform to deliver a programmatic DOOH campaign across key urban and provincial locations in Argentina. By strategically placing ads in high-traffic areas such as Buenos Aires and other major provinces, Elite was able to reach a broad audience effectively. The campaign leveraged data-driven insights to optimize ad placements and timing, ensuring the brand's message resonated with consumers at the right moments.
-
Data-driven strategy: The campaign was deployed strategically to maximize relevance, connecting with the audience at key moments. Unlike other digital media, DOOH outdoor advertising integrated naturally into the urban environment, avoiding advertising saturation.
-
Strategic coverage: Elite used Taggify screens in high-traffic spots in Buenos Aires, including Recoleta, Villa Crespo and Villa Urquiza. The campaign also reached a national audience through screens in the provinces of Tucumán, Santa Fe, San Juan, Mendoza and Córdoba, achieving extensive coverage in a single campaign.
-
Innovative creatives: Using video content, Elite presented its products with an attractive visual approach, highlighting its logo and slogan, “Discover maximum softness,” which increased brand recall.
Elite's pDOOH campaign reached more than 5 million impacts, consolidating its presence in the minds of Argentine consumers. By strengthening its visibility at strategic points, the brand achieved a notable increase in the recognition and preference of its household products.
Elite announces a pDOOH campaign with Taggify in Argentina
Toyota innovated with its new hybrid Yaris Cross using DOOH in partnership with Taggify
Toyota leveraged programmatic DOOH to launch the hybrid Yaris Cross in Buenos Aires, achieving significant visibility and audience engagement.
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
Puma Energy's launch of premium fuels in Buenos Aires utilized strategic outdoor advertising, capturing attention with dynamic digital screens.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.