Savant · Fabogesic · Argentina
Fabogesic amplifies its presence with a pDOOH campaign with Taggify
The campaign used billboards, totems and kiosks to deploy its creative in the autonomous city of Buenos Aires and the province of Buenos Aires.
Partners
The agency Savant used screens available on Taggify's platform in pharmacies and pharmacitys in its three-month campaign to promote its products.
THE CHALLENGE
The brand had to promote its medicine to relieve body aches and pains in outdoor advertising. So it relied on Taggify's platform to launch its three-month campaign in Argentina.
THE SOLUTION
- Hyper-localized advertising: The campaign used Taggify's wide coverage in areas of interest. In this case, screens were selected in the vicinity of pharmacies to drive purchase decisions and increase brand awareness among passers-by.
- Pacing Rhythm: Fabogesic used the pace of purchase available on the Taggify platform to purchase spaces at key points in time. This improved ad delivery, helping to execute its media budget according to the implemented strategy.
- Real-time reporting: The brand benefited from the data in Taggify to measure campaign performance. So it was able to see which displays were generating the best results and optimize the budget to allocate it more accurately.
As a result of this campaign, Fabogesic achieved 3,439,279 impacts. Taggify's DSP platform was instrumental in its advertising strategy to impact the audience and optimize campaign performance.
