Hair Recovery invests in programmatic DOOH with Taggify
- Brand
- Hair Recovery
- Country
- Argentina
- Agency
- Adspot
- Features
- 3
Hair Recovery needed to reach its audience in the Province and City of Buenos Aires with its brand awareness campaign. In collaboration with the Adspot agency, it used the following features of Taggify's DSP platform.
Hair Recovery implemented a strategic programmatic DOOH campaign to enhance brand visibility in Buenos Aires. By leveraging Taggify's platform, the brand carefully selected high-impact formats such as totems and subway entrances. This approach ensured the campaign reached the target audience effectively, optimizing budget use and maximizing brand recall through precise geographic and temporal targeting.
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Time period and areas: The strategy consisted of two simultaneous activations during different periods. In CABA, the campaign ran from July to September, while in GBA it took place during September. This planning favored brand recall by consistently impacting the target audience on multiple occasions.
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Strategic formats: The brand chose formats on totems and subway entrances, identified by the Taggify platform as the most relevant for the campaign's objectives. This decision not only boosted brand recall but also optimized the use of the advertising budget.
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Purchase rhythm: In addition to geographic segmentation and specific formats, the ads were scheduled at specific times based on the behavior of the target audience. Thanks to programmatic buying, the campaign was more accurate, efficient, and had a greater impact.
As a result, the campaign achieved 331,301 impressions throughout the period. Hair Recovery reinforced its positioning in the minds of Argentine consumers as the leading option in hair solutions that use advanced medical technology.
- 331,301 impressions
Hair Recovery invests in programmatic DOOH with Taggify
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