LATAM Airlines promoted its flights to the U.S. with Taggify

As a result, the pDOOH campaign achieved more than 5 million impacts, delivering relevant and targeted messages that strengthened audience connection with the brand. THE CHALLENGE

The objective of the campaign was to communicate the airline’s benefits, connectivity, and services to two distinct audience profiles: a business traveler segment and a leisure traveler segment.

To execute this strategy, LATAM Airlines partnered with IPG Mediabrands and leveraged Taggify’s programmatic capabilities to achieve scale, precision, and efficiency in media investment.

THE SOLUTION

• Audience segmentation: The campaign segmented two different audience profiles within the Taggify platform. Each segment was served with tailored creatives and a specific screen selection aligned with their mobility patterns. This approach maximized message impact while combining precision and scale.

• Hyperlocal advertising: Taggify enabled a strategic selection of key points of interest across the City and Province of Buenos Aires. Screens were placed in high-traffic areas such as Saavedra, San Isidro, San Nicolás, Belgrano, and Retiro, with a particular focus on subway stations and shopping malls, significantly boosting campaign visibility.

• Optimized pacing: By using the Pacing functionality, the campaign increased impressions precisely when the target audience was in front of the screens. In addition, real-time optimization allowed performance to be maximized throughout the campaign.