Kinesso · Lollapalooza · Argentina
Lollapalooza unveiled its 2025 lineup at DOOH with Taggify
The two-month campaign featured screens on Street Furniture, Subways and Billboards in strategic locations, where the three-day festival, March 21, 22 and 23, 2025, was anticipated.
Partners
The most anticipated music event of the year will celebrate its tenth edition in Argentina and is anticipated with an outdoor pDOOH campaign in the autonomous city of Buenos Aires.
THE CHALLENGE
The festival had to unveil its headliners for each show day. Therefore, it partnered with the agency Kinesso and used the best functionalities of Taggify's DSP platform.
THE SOLUTION
- Strategic locations: The campaign deployed creatives on key screens in the most important neighborhoods of the capital, including Palermo, Recoleta, Villa Crespo, Caballito, Recoleta, Belgrano and Colegiales. This increased the expectations of music lovers for the festival, which features more than 100 artists and five stages.
- Multichannel campaign: One of the festival's main assets is the expectation of the musicians who will take the stage year after year. Through a strategy that integrated digital and outdoor channels, it simultaneously presented artists such as Olivia Rodrigo, Justin Timberlake, and Shawn Mendes, some of the great faces at the Hipódromo de San Isidro in 2025.
- Schedule Ranges: By choosing Day and Time Ranges, the campaign shopped more specifically and effectively according to one of the most anticipated music events of the year. Consequently, the campaign helped advertisers impact their target audience’s movements.
As a result of this campaign, Lollapalooza achieved more than 1 million impacts and increased the expectations for the event of all music lovers in a synergy between outdoor channels and social networks from the hashtag #LollaAR.
