Lollapalooza unveiled its 2025 lineup at DOOH with Taggify
- Brand
- Lollapalooza
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Lollapalooza faced the challenge of effectively unveiling its 2025 lineup to generate excitement and anticipation for the festival's tenth edition in Argentina. The goal was to reach a broad audience across Buenos Aires, ensuring high visibility and engagement through strategic digital out-of-home (DOOH) placements.
The campaign leveraged a strategic mix of digital out-of-home (DOOH) placements across Buenos Aires, focusing on high-traffic areas such as Palermo, Recoleta, and Belgrano. By utilizing Taggify's DSP platform, the campaign precisely targeted audiences at optimal times, aligning with peak commuter periods to maximize visibility. The integration of street furniture, subway, and billboard screens ensured broad coverage and engagement, effectively building anticipation for the festival dates in March 2025.
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Strategic locations: The campaign deployed creatives on key screens in the most important neighborhoods of the capital, including Palermo, Recoleta, Villa Crespo, Caballito, Recoleta, Belgrano and Colegiales. This increased the expectations of music lovers for the festival, which features more than 100 artists and five stages.
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Multichannel campaign: One of the festival's main assets is the expectation of the musicians who will take the stage year after year. Through a strategy that integrated digital and outdoor channels, it simultaneously presented artists such as Olivia Rodrigo, Justin Timberlake, and Shawn Mendes, some of the great faces at the Hipódromo de San Isidro in 2025.
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Schedule Ranges: By choosing Day and Time Ranges, the campaign shopped more specifically and effectively according to one of the most anticipated music events of the year. Consequently, the campaign helped advertisers impact their target audience’s movements.
As a result of this campaign, Lollapalooza achieved more than 1 million impacts and increased the expectations for the event of all music lovers in a synergy between outdoor channels and social networks from the hashtag #LollaAR.
Lollapalooza unveiled its 2025 lineup at DOOH with Taggify
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