Nutella brings its unmistakable taste to pDOOH
- Brand
- Nutella
- Country
- Argentina
- Agency
- Publicis
- Features
- 2
Nutella faced the challenge of strengthening its brand presence in Argentina by effectively reaching consumers in high-traffic urban areas. The campaign needed to strategically position Nutella's messaging in key locations to maximize visibility and engagement, ensuring the brand stood out in a competitive market.
Nutella's strategic approach leveraged programmatic DOOH to enhance brand visibility in Buenos Aires. By targeting high-traffic neighborhoods such as Villa Crespo, Caballito, and Palermo, Nutella ensured its ads reached a broad audience. The campaign utilized Taggify's platform to access premium digital billboards and street furniture, employing dynamic content to effectively convey the brand's identity and engage consumers.
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Visibility and brand awareness: Nutella used Taggify's tools to access inventory in specific city areas, impacting the audience with its message. The creative conveyed the identity of its product with moving content, thanks to the possibilities that programmatic offers in outdoor advertising.
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Broad coverage: The platform allowed the ads to be placed in key formats, Billboard and Street Furniture, with high circulation. Thus, Nutella increased its visibility and seduced consumers with its unmistakable flavor, achieving a greater impact in the Argentine market from day one.
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Geographic reach: The campaign used screens in the most important areas of the city: Villa Crespo, Caballito, Palermo, Recoleta, Puerto Madero, Belgrano, and Almagro. In this way, it was able to buy spaces in areas and at times when it was interested in making an impact with its ad.
The campaign successfully positioned Nutella's brand image in Buenos Aires, achieving over 500,000 impressions and enhancing visibility in key urban areas. By strategically targeting high-traffic locations, Nutella reinforced its presence in the competitive Argentine market.
- 500,000 impressions
Nutella brings its unmistakable taste to pDOOH
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