Nutella brings its unmistakable taste to pDOOH

THE CHALLENGE

Nutella wanted to advertise its product outdoors in the Argentine market. Therefore, it partnered with the agency Publicis Groupe and leveraged the following functionalities of Taggify's platform.

THE SOLUTION

• Visibility and brand awareness: Nutella used Taggify's tools to access inventory in specific city areas, impacting the audience with its message. The creative conveyed the identity of its product with moving content, thanks to the possibilities that programmatic offers in outdoor advertising.
• Broad coverage: The platform allowed the ads to be placed in key formats, Billboard and Street Furniture, with high circulation. Thus, Nutella increased its visibility and seduced consumers with its unmistakable flavor, achieving a greater impact in the Argentine market from day one.
• Geographic reach: The campaign used screens in the most important areas of the city: Villa Crespo, Caballito, Palermo, Recoleta, Puerto Madero, Belgrano, and Almagro. In this way, it was able to buy spaces in areas and at times when it was interested in making an impact with its ad.