Publicis · Rabanne · Argentina
Paco Rabanne fascinates in exclusivity campaign DOOH with Taggify
Rabanne seduced its audience in Buenos Aires with an exclusive simultaneous campaign using ten screens available on Taggify's programmatic platform in the Obelisco area.
Partners
The fashion and fragrance brand rolled out an exclusive campaign of its iconic fragrance "Million Gold for her" in Buenos Aires for an hour without interruption.
THE CHALLENGE
The brand had to announce the launch of its fragrance Millon Gold for her. To do so, it had to carry out a strategic outdoor action that would amplify the product launch.
THE SOLUTION
Paco Rabanne partnered with agency Publicis Groupe and leveraged the following features of Taggify's DSP platform to execute its exclusive and continuous one-hour Digital Out-of-Home campaign.
- Simultaneity and Coverage: The brand selected ten multi-owner screens in the Obelisco area from Taggify's platform, ensuring total visual dominance in the most iconic and busiest area of Buenos Aires. In this way, it captured the attention of its audience by innovating and differentiating itself from the competition.
- Innovative creative: Rabanne leveraged the Taggify platform's video content support to create a unique experience. It transformed its advertising into an immersive experience for passersby, creating a memorable impact and enhancing brand connection.
- Omnichannel campaign: The launch of the new Millon Gold for her combined Taggify's outdoor displays with Paco Rabanne's social media and collaboration with model and influencer Gigi Hadid, brand ambassador, to design a multichannel marketing strategy. This increased the campaign's impact, making a solid connection with its audience.
Rabanne deployed an impactful campaign in an area that offers unparalleled visibility in a highly relevant environment. This amplified brand positioning, adding value to the customer's journey through the city.
