Paco Rabanne fascinates in exclusivity campaign DOOH with Taggify
- Brand
- Rabanne
- Country
- Argentina
- Agency
- Publicis
- Features
- 2
Paco Rabanne needed to effectively announce the launch of its new fragrance, Million Gold for her, by creating a high-impact outdoor campaign that would capture attention and differentiate the brand in a crowded market. The challenge was to achieve significant visibility and engagement in Buenos Aires, a key location for the brand's target audience.
Paco Rabanne executed a strategic campaign in Buenos Aires by utilizing Taggify's programmatic platform to display its content across ten prominent screens in the Obelisco area. This approach ensured maximum visibility and audience engagement in a key urban location, enhancing the brand's presence through simultaneous and continuous exposure.
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Simultaneity and Coverage: The brand selected ten multi-owner screens in the Obelisco area from Taggify's platform, ensuring total visual dominance in the most iconic and busiest area of Buenos Aires. In this way, it captured the attention of its audience by innovating and differentiating itself from the competition.
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Innovative creative: Rabanne leveraged the Taggify platform's video content support to create a unique experience. It transformed its advertising into an immersive experience for passersby, creating a memorable impact and enhancing brand connection.
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Omnichannel campaign: The launch of the new Millon Gold for her combined Taggify's outdoor displays with Paco Rabanne's social media and collaboration with model and influencer Gigi Hadid, brand ambassador, to design a multichannel marketing strategy. This increased the campaign's impact, making a solid connection with its audience.
Explore the full case in the video bellow:
Rabanne deployed an impactful campaign in an area that offers unparalleled visibility in a highly relevant environment. This amplified brand positioning, adding value to the customer's journey through the city.
Paco Rabanne fascinates in exclusivity campaign DOOH with Taggify
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