Publicis · Peugeot · Argentina
Peugeot immersive exclusivity with Taggify: visual impact at the Obelisco
Peugeot surprised Buenos Aires with an exclusive one-hour pDOOH campaign presenting the new Peugeot 2008 SUV.
Partners
The brand, part of the Stellantis group, captivated its audience with an unprecedented campaign in the most iconic area of Argentina. Peugeot presented its new sport utility vehicle (SUV) with ten synchronized screens, generating a unique visual impact.
THE CHALLENGE
Peugeot had to create expectations and relevance for the launch of its new model in the Argentine market. The chosen date, August 20, strategically coincided with the model's name, maximizing its visibility.
THE SOLUTION
Peugeot's strategic partnership included the agency Publicis Groupe and the Taggify platform to execute an exclusive and continuous one-hour Digital Out-of-Home campaign.
- Synchronization and Relevance: Using Taggify's programmatic platform, multi-owner screens were selected in the Obelisco area, ensuring total visual dominance in the busiest area of Buenos Aires.
- Visual Impact: The creative leveraged the Taggify platform's video support to showcase the new Peugeot 2008, with a concise “let inspiration guide you” message and logo in a central location, capturing the attention of passersby.
- Omnichannel Connection: The presentation of the new Peugeot 2008 SUV outdoors was combined in a marketing strategy with other channels, such as the brand's digital platforms. This strengthened Peugeot's presence and encouraged greater interaction with the brand.
The campaign significantly improved Peugeot's positioning in consumers' minds and reinforced its presence in Buenos Aires. This case demonstrates how a well-executed programmatic digital Out-of-Home (pDOOH) strategy in a key location can build a lasting and memorable brand image.
