Kinesso · Rockstar · Argentina
Rockstar announced its new energy drink in outdoor advertising with Taggify
Learn about Rockstar's two-month strategic campaign where it took advantage of time slots, geographic segmentation and the expectation for its new beverage in its outdoor advertising (OOH).
Partners
The Pepsico brand used Taggify's programmatic DSP platform for two months to launch its campaign.
THE CHALLENGE
The brand sought to promote its new 1.5-liter energy drink in programmatic outdoor advertising. To achieve this, it partnered with the agency Kinesso and leveraged the best features of Taggify's platform.
THE SOLUTION
- Day parting: The brand used the time ranges tool to target its advertising at the precise times, when its audience was circulating in front of screens. It also selected multiple screen formats, such as billboards and street furniture to expand the campaign's coverage.
- Expectation and launch: Rockstar's bold focus on performance, energy, and an active lifestyle targets primarily young and dynamic adults, so it used Taggify's programmatic technology to launch an eye-catching and impactful campaign that piqued passersby's interest in the new beverage.
- Geographic segmentation: The campaign was spread across much of the country. Mainly in Greater Buenos Aires, the city of Buenos Aires and the provinces of Córdoba, Mendoza and Tucuman. In this way, it reached a wide and diverse audience with programmatic digital out-of-home advertising (pDOOH).
The campaign achieved 2.3 million impacts in the two-month duration. Taggify's real-time results report reaffirmed how the brand impacted its clients with efficient outdoor advertising, consolidating Rockstar in the Argentine market.
