Unlocking the Power of 3D Creatives Through Programmatic DOOH
- Brand
- Voligoma
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Voligoma needed to effectively promote its limited-edition back-to-school products and enhance brand presence during a crucial seasonal period, targeting parents of young school children in high-visibility urban locations.
Taggify's approach centered on creating engaging 3D creatives that captured the attention of both children and parents, transforming traditional outdoor placements into immersive brand experiences. The campaign strategically focused on high-visibility locations near schools, bookstores, and family-friendly public spaces to ensure maximum relevance and impact.
Taggify deployed a hyperlocal, programmatic DOOH strategy combining advanced audience targeting with high-impact 3D creative execution.
-
3D Creatives: Custom-designed 3D visuals enhanced depth, movement, and realism on screen, increasing stopping power and elevating brand perception in public spaces.
-
Audience Targeting: The campaign targeted parents with school-aged children across key urban markets, including CABA, Santa Fe, Córdoba, and Mendoza, ensuring relevance and contextual alignment.
-
Hyperlocal Segmentation: A network of 36 strategically selected screens was activated near schools, bookstores, and plazas located close to educational institutions. Screen Formats included: Street Furniture, Billboards, Roadside, Urban Panels, and Highways, combining scale with proximity to maximize reach and contextual impact.
The campaign effectively positioned Voligoma's limited edition as a sought-after back-to-school item, enhancing brand visibility through innovative 3D creatives and strategic screen placements. By leveraging programmatic DOOH, the campaign delivered contextually relevant messages that resonated with the target audience, reinforcing the channel's role in modern marketing strategies.
Unlocking the Power of 3D Creatives Through Programmatic DOOH
Voligoma launched its “back to school” ad with Taggify
The historical brand Akapol Voligoma trusted Taggify to launch its advertising campaign in pDOOH and increase its brand positioning.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.
LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
LG improved its brand presence in Buenos Aires with a targeted pDOOH campaign, achieving over 1 million impressions through Taggify's platform.