Kinesso · Voligoma · Argentina
Unlocking the Power of 3D Creatives Through Programmatic DOOH
For the back-to-school season in Argentina, Voligoma, the iconic school adhesive brand, launched a programmatic digital out-of-home (pDOOH) campaign to introduce its limited-edition product line.
Objective
The campaign aimed to promote Voligoma’s limited-edition back-to-school release and to strengthen the brand's presence during a key seasonal moment.
The primary target audience included parents of early-stage school children. Therefore, the strategy required high-visibility placements near schools, bookstores, and family-oriented public spaces.
Solution
Taggify deployed a hyperlocal, programmatic DOOH strategy combining advanced audience targeting with high-impact 3D creative execution.
- 3D Creatives: Custom-designed 3D visuals enhanced depth, movement, and realism on screen, increasing stopping power and elevating brand perception in public spaces.
- Audience Targeting: The campaign targeted parents with school-aged children across key urban markets, including CABA, Santa Fe, Córdoba, and Mendoza, ensuring relevance and contextual alignment.
- Hyperlocal Segmentation: A network of 36 strategically selected screens was activated near schools, bookstores, and plazas located close to educational institutions. Screen Formats included: Street Furniture, Billboards, Roadside, Urban Panels, and Highways, combining scale with proximity to maximize reach and contextual impact.
The campaign successfully positioned Voligoma’s limited edition as a must-have back-to-school product, leveraging creative innovation and hyperlocal precision to drive attention and brand recall. This activation reinforced programmatic DOOH as a key channel within the modern omnichannel ecosystem, enabling brands to deliver relevant, creative, and context-driven messages at scale.
