Voligoma launched its “back to school” ad with Taggify
- Brand
- Voligoma
- Country
- Argentina
- Agency
- Matterkind
- Features
- 3
The argentine company advertised its school adhesive Voligoma, ideal for sticking paper and cardboard; demanded in multiple school activities.
The beginning of the school year is an occasion for brands that want to position themselves in the sector. The circulation and traffic in the areas surrounding educational institutions increase significantly on weekdays and class hours, so the precise reach through impressions was greater.
The February and March campaigns, carried out in conjunction with Matterkind, were located in strategic areas near schools, subways and kiosks, considering CABA and GBA as their focus. The goal was to reach students and parents, its main audience targets
Their ads were displayed at different times in the morning and afternoon, thanks to Taggify's Dayparting and DSP timezone features. They were regularly updated to maintain freshness and relevance, using a combination of images and text to convey a clear message about the product.
As a result, Voligoma obtained more than three million impacts during its time in circulation on Taggify's programmatic platform, effectively reaching its audience.
Voligoma launched its “back to school” ad with Taggify
Unlocking the Power of 3D Creatives Through Programmatic DOOH
Taggify's innovative 3D creatives and programmatic DOOH strategy boosted Voligoma's brand visibility during the back-to-school season.
Toyota innovated with its new hybrid Yaris Cross using DOOH in partnership with Taggify
Toyota leveraged programmatic DOOH to launch the hybrid Yaris Cross in Buenos Aires, achieving significant visibility and audience engagement.
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
Puma Energy's launch of premium fuels in Buenos Aires utilized strategic outdoor advertising, capturing attention with dynamic digital screens.