WD-40 and its significant POOH campaign with Taggify in Buenos Aires
WD-40 and its successful POOH campaign with Taggify in Buenos Aires
- Brand
- WD-40
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
WD-40 faced the challenge of enhancing its brand visibility and engagement in Buenos Aires by effectively reaching its target audience in high-traffic urban areas. The campaign needed to strategically utilize digital out-of-home (DOOH) advertising to maximize impact and cost efficiency across selected neighborhoods.
To effectively reach its target audience in Buenos Aires, WD-40 leveraged Taggify's programmatic DOOH platform to execute a hyper-localized campaign. The strategy focused on high-traffic neighborhoods such as Devoto, Villa Crespo, and Palermo, ensuring maximum visibility. By utilizing a mix of digital totems and large LED screens, the campaign distributed impressions strategically throughout the day. This approach allowed for precise budget allocation and optimal audience engagement, aligning with the brand's segmentation strategy.
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Hyper-Localized: In its quest to stand out in the Argentine market WD-40 focused on strategic locations in the city of Buenos Aires, including the neighborhoods of Devoto, Villa Crespo, San Nicolás, Palermo, Balvanera, Belgrano, Recoleta and Caballito.
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Buying Pace: Buying available space on totems and big LEDs, distributed impressions throughout the day. In this way, it executed its media budget according to the segmentation strategy implemented.
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Day Parting: Structured the campaign on specific days of the week. The campaign managed to impact the audience at the time it was circulating on the selected screens.
As a result WD-40 was able to optimize its cost-per-thousand impacts (CPM) by distributing its budget across multiple totems, which proved to be an effective tactic to precise its reach. As a result, the brand achieved 10,850 impressions and an impressive total of 5,206,375 impacts. WD-40's successful campaign in collaboration demonstrates how digital outdoor advertising can be a powerful tool to reach a targeted audience and achieve remarkable results in terms of impacts and cost efficiency.
- 10,850 impressions
- 5,206,375 impacts
WD-40 and its significant POOH campaign with Taggify in Buenos Aires
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