Kinesso · Bajaj · Argentina
Bajaj launches programmatic campaign with Taggify in Argentina
In this long-running, always-on, programmatic outdoor advertising campaign, the brand promoted its Rouser motorcycle using immersive creative, key locations, and time-specific buys.
Partners
For six months, the Indian car and motorcycle brand used screens located at subway entrances in Buenos Aires.
THE CHALLENGE
Bajaj wanted to impact its target audience as they rode around town. To accomplish this, it selected screens throughout the Buenos Aires subway network, leveraging the following features of Taggify's platform.
THE SOLUTION
To achieve this, Bajaj partnered with the agency Kinesso and used the best features of the Taggify DSP platform:
- Strategic locations: by segmenting on subway access screens in the neighborhoods of San Nicolas, Palermo, Recoleta, Monserrat, Belgrano, Retiro, San Telmo, Boedo, Flores, Balvanera and Caballito where its audience was located, the brand was able to effectively impact with its ads in the right places.
- Pacing Buying Rhythm: The campaign leveraged Taggify's programmatic features to buy space at the best-priced times. In this way, Bajaj was able to be more efficient, spending only at the right times.
- Immersive creatives: The creatives used were video-based, boosting interest and increasing visibility to passersby, unleashing the power of programmatic contextual advertising.
As a result of its outdoor campaign, the brand reached 3,5 millions impacts during a six-month campaign, positioning the brand in the consumer's mind with a long-lasting strategy.
