Publicis · Carolina Herrera · Argentina
Carolina Herrera anticipated its urban race in outdoor advertising with Taggify
The fragrance brand leveraged the Taggify platform's audience targeting and point-of-interest functionalities to impact its audience.
The Carolina Herrera “212 Urban Run” is an annual 10-kilometer race organized by the Carolina Herrera fashion and fragrance brand. This event combines sport, style and solidarity, as part of the proceeds go to charitable causes.
Taggify used its network of screens integrated into the DSP programmatic platform located in Palermo, Recoleta and Puerto Madero to set up a circuit of LED formats near the gyms, focusing on strategic points of interest for the brand. In this way, the brand increased not only its participation, but also its consideration.
The most recent edition took place on Saturday, May 11, 2024, starting and finishing at the Plaza Mujeres Argentinas in Puerto Madero. Participants enjoyed a variety of activities and surprises, including gifts from the brand and the chance to participate in a raffle for a trip to New York.
