Mercedes Benz - premium zones through DOOH
Launching the new B Class to high income target in premium zones
- Brand
- Mercedes Benz
- Country
- Argentina
- Agency
- AMQ
- Features
- 2
Connecting the brand with their digital target users
AMQ is the Omnicom's exclusive agency for Mercedes Benz, their approach is to make Mercedes Benz brand more digital and connected with their new users.
The Agency wanted to run DOOH to promote their new car with an eccentric video creative. But they wanted to reach only High income level people in certain areas of the city.
Taggify offered the agency main screens across the city with pre-requisites: Great Screen Quality, High-end Areas and zones mostly frequented by High income level people.
Mercedes Benz achieved sucessfully their target by pointing their traffic only at the right moment that majority of high-income level were circulating amongst selected screens.
Mercedes Benz - premium zones through DOOH
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