Publicis · Ferrero Rocher · Argentina
Ferrero Rocher Celebrated Mother's Day in Argentina with Taggify
The well-known Ferrero Rocher chocolates tempted the Autonomous City of Buenos Aires. Learn about Taggify's programmatic functionalities that drove this campaign in totems selected.
Partners
The chocolate brand took advantage of the commemorative date in Argentina to promote their products during October in its outdoor advertising campaign.
THE CHALLENGE
The brand wanted to impact women and men for Mother's Day in Buenos Aires. Therefore, Ferrero Rocher partnered with agency Publicis Groupe, and used Taggify DSP functionalities.
THE SOLUTION
- Campaign planning: Thanks to the commercial team's strategy, Taggify's DSP platform was used for advanced targeting. Optimizing screens by CPM, the campaign targeted women and men, impacting them when they were circulating in front of the screens.
- Strategic locations: Ferrero Rocher selected screens in specific locations in CABA: Palermo, Recoleta, Puerto Madero and Belgrano. This way, the campaign was optimized by proximity to points of interest to impact with hyper-localized advertising.
- Time Zone Configuration: Displays were selected based on key shopping hours that impact the audience. The time zone selection allowed it to buy at the right time and optimize the campaign budget.
As a result of this campaign, Ferrero Rocher reached 267.782 impacts. This campaign leveraged of a key date in Argentina to integrate its outdoor advertising, using the power of contextual advertising.
