H2O advertised its new line of soft drinks in outdoor advertising with Taggify

THE CHALLENGE

The brand wanted to promote its non-carbonated products, so it partnered with the Kinesso agency and leveraged the best features of Taggify's platform.

THE SOLUTION

• Increased visibility and brand recognition: H2O used different creative for each product, differentiating each ad in the minds of its consumers and giving a unique identity to its products available in manzanella, pomelada and limoneto.
• Generating buzz and curiosity: The outdoor advertising campaign on Taggify's platform allowed H2O to create buzz and curiosity around the launch of its new soft drinks. By placing ads in key, high-traffic locations, H2O increased its visibility and incentivized consumers to seek more information and try the new drinks. This strategy helped build up-front interest and facilitated a more favorable reception and greater impact in the Argentine market from day one.
• Broad geographic reach: The campaign was extended over a large part of the national territory, disseminating the products on a massive scale. The selected areas were the Greater Buenos Aires and the country's interior. Some provinces where H2O launched its campaign were Santa Fe, San Luis, Neuquén, Mendoza, Corrientes and Córdoba. In this way, it reached a wide and diverse audience with programmatic digital out-of-home advertising (pDOOH).