Publicis · Kinder · Argentina
Happy Easter with Kinder and Taggify in Buenos Aires
The planning included billboards, street furniture, and shopping malls to celebrate this special occasion with its renowned chocolate eggs, a tradition that repeats itself every year.
Partners
The iconic Ferrero brand, Kinder, launched a two-month strategic campaign in Programmatic Digital Out-of-Home (pDOOH) using Taggify's DSP platform.
THE CHALLENGE
The brand had to achieve visibility in commercial and high-traffic areas in the City of Buenos Aires (CABA), associating itself with a traditional date like Easter. For this purpose, the brand had to select screens near candy kiosks, convenience stores, and supermarkets. Kinder collaborated with the agency Publicis Groupe and used the functionalities of Taggify's DSP platform.
THE SOLUTION
- Hyperlocalized advertising: Kinder selected screens in key neighborhoods of the capital, such as Palermo, San Nicolás, Balvanera, Recoleta, Caballito, and Villa Crespo. This segmentation allowed the campaign to maximize its impact in strategic areas for the brand.
- Optimized buying pace: With Taggify's programmatic technology, ad space purchases were adjusted in real-time, accelerating or pausing acquisitions based on availability and relevance at any given moment.
- Engaging and memorable creatives: The ads were designed specifically for DOOH in video format. The creative piece featured an animation of the brand’s star product, the Kinder Egg, accompanied by the message “This Easter, awaken your curiosity.” Additionally, the design incorporated the brand’s logo and signature colors, reinforcing brand identity to capture attention and drive customer engagement.
Kinder reached 290,000 impacts, establishing a strong presence in the city's digital outdoor ecosystem. Through Taggify's platform, the brand left a lasting impression on its audience and enhanced its brand image.
