Taggify · Bahía Blanca · Argentina
Taggify's “Standing Together for Bahía Blanca” Campaign
In solidarity with the torrential rains and floods that hit Bahia Blanca on March 7, Taggify launched a pDOOH campaign to amplify aid to the city.
The Argentine city of Bahia Blanca experienced extreme rainfall, accumulating over 400 mm of water in just eight hours—an amount equivalent to an entire year's precipitation. This led to severe flooding, submerging streets, damaging homes, and leaving many families in emergencies.
In this context, Taggify leveraged its programmatic digital out-of-home (pDOOH) advertising technology to amplify the call for assistance.
THE CHALLENGE
The main challenge was to rapidly and effectively communicate the emergency to a broad audience. A strategy was needed to reach multiple cities across the country with clear information on how people could help.
THE SOLUTION
Taggify launched a programmatic DOOH campaign on digital screens strategically placed in various cities in Argentina. Through a direct and impactful message, the screens displayed emergency information and donation details.
- Wider reach: The mass exposure of outdoor advertising helped spread the emergency message across multiple cities, increasing awareness of the cause.
- Increase in donations: The combined impact of traditional media, outdoor advertising, and online channels led to a surge in contributions, including financial aid, supplies, and logistical support.
- Social media impact: The widespread use of the hashtag #BAHIAXBAHIA facilitated greater engagement, inspiring more people to donate and reinforcing the spirit of community and solidarity.
