Personal trusted Taggify to promote its services in Paraguay

Intelligence Applied to the Real World: On the DSP platform, Personal’s business objective was transformed into an actionable strategy based on data, context, and automation, maximizing the relevance of each impact. Taggify cross-referenced mobility data so the campaign could access better information and make more precise decisions in each city.

Thanks to the use of audience intelligence and programmatic infrastructure, the campaign was activated contextually. As a result, Personal’s advertising in the physical world achieved the same level of precision as digital media.

Key Locations: For planning purposes, 28 screens were selected across six cities: Asunción, San Bernardino, Ñemby, Encarnación, Luque, and Ciudad del Este in Alto Paraná. This ensured the campaign reached the cities most relevant to the brand.

Precise Impacts: Using cross-referenced data on mobility, traffic, and audience behavior, the platform selected billboards, street furniture, and premium screens located at the highest-traffic points for the audience Personal was targeting.

Purchase Frequency and Sustainability: The purchase frequency feature dynamically adjusted the delivery of ad impressions, increasing exposure when the target audience was in front of the screens. This not only improved the campaign’s performance but also reduced wasted impacts.