Slots del SolParaguay

Slots del Sol Casino launched its promotional campaign with Taggify in Paraguay

Brand: Slots del Sol
Country: Paraguay
Agency: Wild FI
Features: 3

The brand aimed to promote its online gaming platform in the city of Asunción. Its main objective was to reach its target audience near physical casinos and gaming venues.

Slots del Sol Casino implemented a strategic programmatic DOOH campaign to effectively engage its target audience in Asunción. By offering a welcome bonus of Gs. 200,000 for new users, the campaign incentivized registrations on the casino's online platform. The use of demographic targeting allowed the brand to focus on adults aged 21 and above, particularly those with a medium to high socioeconomic status who are interested in online gaming. To execute the campaign, Slots del Sol partnered with Wild Fi agency and leveraged the following features of the Taggify platform.

Demographic targeting: The campaign utilized demographic targeting to reach adults aged 21 and above, from a medium to high socioeconomic level, who were willing to engage with online gaming platforms in Paraguay. This approach helped optimize both reach and ad spend, thereby increasing the campaign's accuracy.
Strategic locations: The planning included the city's busiest streets and avenues, available through Taggify's inventory. The selected formats included digital billboards, totems, and large-format LED screens. This selection generated strategic coverage of the city, improving brand positioning and differentiation.
Motion-based content: For the ad creatives, the brand used a video that highlighted the benefits of registering on the gaming platform. By using video formats, the campaign increased attention time and improved overall ad visibility.
Timezone Settings: Thanks to Taggify's automatic time zone feature, executing the DOOH campaign became simpler. Slots del Sol set up the campaign time directly through the platform, maximizing their advertising budget. This innovative tool ensures that, regardless of the screen's location, the selected time slots are always respected**.**

As a result of the campaign, the brand achieved 229,885 impacts.. The trust placed in Taggify's programmatic Out-of-Home platform enabled the brand to effectively spread its message and strengthen its presence in the Paraguayan market.