Croatia's major retailer announces new vacancies with Taggify in DOOH
- Brand
- Pevex
- Country
- Argentina
- Agency
- Star Digital
- Features
- 2
Pevex faced the challenge of effectively reaching Croatian audiences and their descendants in Argentina to boost recruitment for new job vacancies. The company needed a targeted advertising strategy that could precisely engage this specific demographic, leveraging digital out-of-home (DOOH) media to maximize visibility and impact in key locations across Buenos Aires.
Pevex leveraged Taggify's programmatic DOOH capabilities to effectively target Croatian audiences and their descendants in Argentina. By utilizing precise audience data and strategically placing ads on prominent digital screens in key Buenos Aires neighborhoods, Pevex aimed to attract potential job applicants and enhance their recruitment efforts.
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Precise audience targeting: The ads were shown at the right time when Croatian audiences and their descendants living in Argentina were circulating in front of the screens. This improved the accuracy and effectiveness of the ads using programmatic advertising.
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Key locations and large screens: The campaign focused on the Autonomous City of Buenos Aires and Greater Buenos Aires, in neighborhoods such as Belgrano, Colegiales, Palermo, Saavedra, Villa Crespo, and San Justo, covering a vast area close to its target audience.
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Displays that stand out in digital outdoor: Pevex relied on the wide variety of formats available in Taggify, thus using screens located in shopping malls, subway accesses, and strategic locations such as the Obelisk in Buenos Aires.
As a result, the brand achieved 15 million impacts and increased job applications for its job offers, thanks to the audience data provided by programmatic outdoor advertising on Taggify's platform.
Croatia's major retailer announces new vacancies with Taggify in DOOH
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