OMD · HP · Argentina
HP used Taggify Programmatic OOH - Hyper Local Targeting to sell their remnant stock
Drove their potential customers to point of sale.
Published: June 9, 2021 | Last updated: June 9, 2021
OMD is one of the largest media agencies around the world, part of omnicom group. For HP, they have developed a performance strategy to sell their laptops.
How to persuade potential customers? They needed a hyper-local strategy nearby stores with laptop inventory.
Taggify matched all the available billboards within a radious of 300 meters near the technology stores nation-wide.
The campaign had 80,604 ad impressions. 764,694 impacts. In-store visits: +15%
