Purina Pro Plan: formula that stops aging
- Brand
- Purina Pro Plan
- Country
- Argentina
- Agency
- Matterkind
- Features
- 3
The premium brand and product of the multinational company Nestlé, presented an exclusive food that delays pets aging.
Matterkind, once again, used Taggify's programmatic platform to carry out this important pDOOH campaign.
In order to consolidate and establish Pro Plan as the emblematic brand for optimal and balanced nutrition, Nestlé Purina carried out a campaign promoting its recently renewed image and products that promote the long-term health of dogs and cats. The new formulas, as its slogan indicates, offer advanced nutrition that includes OptiTechnologies, combining high-quality ingredients designed for each pet stage and lifestyle. The different creatives were displayed on all kinds of screens, from digital totems to midscreens and Iconic Billboards of Buenos Aires city and Gran Buenos Aires. It also appear at main cities in the interior of Argentina like Córdoba, Mendoza, Salta and Santa Fe. The realization was carried out thanks to Taggify DSP features that included Buying Pace, Timezone and Dayparting.
Purina Pro Plan managed to communicate this advance new technology in pet's food, reaching more than 3,000,000 people.
Purina Pro Plan: formula that stops aging
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