Rappi - DOOH + Mobile Impacts
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RappiArgentina

Rappi - DOOH + Mobile Impacts

Mobile Devices and Outdoor combined

Brand
Rappi
Country
Argentina
Agency
Xaxis
Features
1
01
The challenge

What had to be solved

Combination between channels achieved a higher reach in selected audiences

02
The approach

How the strategy was defined

Xaxis selected Taggify to impact targeted users in outdoor and mobile devices.

03
The execution

What went live on screen

The agency defined a typical user journey from their typical user persona. They targeted young adults and showed them different messages according to the time of the day and day of the week. Generating more engagement.

Video only in Spanish Version.

04
The results

What changed with the campaign

882,780 impacts (OTS). 1.7 M users reached in Mobile Phones. 100% more CTR over Standard.

  • 882,780 impacts