Xaxis · Rappi · Argentina
Rappi - DOOH + Mobile Impacts
Combination between channels achieved a higher reach in selected audiences
Partners
Rappi, the first Colombian Unicorn, trusted in Xaxis the programmatic trading desk and Wavemaker the media agency from GroupM to make this combination between Screens and Geofencing in nearby areas to impact in mobile devices.
The agency defined a typical user journey from their typical user persona. They targeted young adults and showed them different messages according to the time of the day and day of the week. Generating more engagement.
Video only in Spanish Version.
882,780 impacts (OTS). 1.7 M users reached in Mobile Phones. 100% more CTR over Standard.