Samsung Stood Out in Buenos Aires with pDOOH and Taggify
- Brand
- Samsung
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
With 11 premium screens and street furniture synchronized for one continuous hour, Samsung’s new AI-powered TVs took center stage in downtown Buenos Aires.
With 11 premium screens and street furniture synchronized for one continuous hour, Samsung’s new AI-powered TVs took center stage in downtown Buenos Aires.
THE CHALLENGE
The brand needed to announce the launch of its new line of televisions in an impactful and captivating way. To achieve this, Samsung relied on Publicis Groupe and the Full-Stack platform of Taggify to develop an outdoor advertising strategy that matched the magnitude of the launch.
THE SOLUTION
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Synchronization and relevance: The campaign utilized multiple LED screens and subway entrance displays located near the Obelisk through Taggify’s platform. This approach created an immersive experience that captivated the audience, establishing visual dominance in a key area.
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Disruptive creatives: The video creatives effectively leveraged DOOH capabilities to dynamically showcase some key features of the new products. The NEO QLED, NEO QLED 8K, and OLED Samsung Vision AI models stood out for their superior, lifelike image quality, turning screens into brilliant solutions. Among the showcased innovations were features such as AI³ Picture, AI³ Sound, and AI³ Optimization, which adjust content based on the surrounding environment.
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Time zone configuration: The campaign was activated at 6 p.m., one of the busiest hours in the Buenos Aires downtown area, optimizing ad investment and maximizing audience reach at a key moment of the day.
Check the following video for a review of the campaign:
The campaign successfully boosted Samsung’s product announcement, captivating both pedestrians and drivers. In this way, Samsung positioned its new televisions in the market in a memorable way, with strong impact and brand recall. This case demonstrates how a well-executed Programmatic Digital Out-of-Home (pDOOH) strategy in a key location can significantly enhance a product launch.
Samsung Stood Out in Buenos Aires with pDOOH and Taggify
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