Samsung Stood Out in the Heart of Buenos Aires with an Exclusive Campaign with Taggify

THE CHALLENGE

The brand needed to announce the launch of its new line of televisions in an impactful and captivating way.

To achieve this, Samsung relied on Publicis Groupe and the Full-Stack platform of Taggify to develop an outdoor advertising strategy that matched the magnitude of the launch.

THE SOLUTION

• Synchronization and relevance: The campaign utilized multiple LED screens and subway entrance displays located near the Obelisk through Taggify’s platform. This approach created an immersive experience that captivated the audience, establishing visual dominance in a key area.
• Disruptive creatives: The video creatives effectively leveraged DOOH capabilities to dynamically showcase some key features of the new products. The NEO QLED, NEO QLED 8K, and OLED Samsung Vision AI models stood out for their superior, lifelike image quality, turning screens into brilliant solutions. Among the showcased innovations were features such as AI³ Picture, AI³ Sound, and AI³ Optimization, which adjust content based on the surrounding environment.
• Time zone configuration: The campaign was activated at 6 p.m., one of the busiest hours in the Buenos Aires downtown area, optimizing ad investment and maximizing audience reach at a key moment of the day.