Tic Tac invited to experience its delicious flavors with Taggify

As a result, TIC TAC achieved 51,720 impacts, making a lasting and significant impression on its target audience.

THE CHALLENGE

Tic Tac needed to stand out in the outdoor advertising space as part of its marketing strategy. To strengthen its presence in the Argentine market, it partnered with the Publicis Groupe agency and leveraged the advanced capabilities of Taggify’s full-stack platform.

THE SOLUTION

• Audience Targeting: Taggify’s programmatic DSP platform segmented the target audience to help Tic Tac reach young consumers in their daily routines. The ads were displayed in strategic locations such as parks, shopping malls, and promenades, utilizing formats like billboards, street furniture, and shopping mall screens. This combination maximized the visibility of the message across Buenos Aires.
• Day Parting: Tic Tac selected the most effective days and times to optimize its campaign. With this Taggify feature, the brand capitalized on audience mobility patterns to deliver ads at the most opportune moments, optimizing its budget and maximizing impact.
• Relevant Creatives: The capabilities of programmatic outdoor advertising allowed the creative agency and Tic Tac to unleash their creativity. The brand designed an engaging video with a powerful message: “There’s a Tic Tac for everyone, discover your flavor,” accompanied by animations showcasing its different products and introducing the new Citrus Mix flavor.