Matterkind · Itau · Argentina
Contextual Dynamic Ads in DOOH - Engaging with users at the right time of the day.
To attract new bicycle riders to re-discover the city.
Partners
Matterkind is the IPG programmatic and addressable trading desk. They contacted Taggify to innovate in DOOH Space. Taggify provides Ad Operations, optimization and reporting services to Matterking in multiple LATAM Countries.
Problem
Itaú, the Brazilian bank won the bicycle public transportation bid in Buenos Aires city. They wanted to promote healthy benefits to ride a bike and re-discover Buenos Aires.
Solution
To do this, we helped Cadreon to find screens near the bike spots. After that, we forecasted an approximate amount of impacts they will get. Once the reach and target were defined, the creative agency designed the rules to attract the target.
We impacted to Men and Women from 18 to 36 years. Offering Itaú bikes to re-discover the city. Gold in Festival of Media LATAM - Best Programmatic Campaign.
